- Chapter 1: The Case for Journalism
- A Journalism Welcome
- History of Journalism
- Why Journalism Matters
- Critical Thinking
- Broccoli/Chocolate
- Future
- Job Outlook
- Chapter 2: Media Law and Ethics
- Ethics
- SPJ
- Reuters
- Other tools
- Cheating
- Media Law
- Free Speech
- Defamation
- Slander and Libel
- Privacy
- Copyright and Fair Use
- Shield Laws
- Other resources
- Ethics
- Chapter 3: Writing Work
- Misspellings and Grammar Goofs
- News Writing Style
- News Writing Tips
- Active versus Passive
- AP Style
- Chapter 4: Newsworthiness
- Pillars of evaluating what is news
- Newsworthiness elements
- Impact
- Timeliness
- Proximity
- Prominence
- Conflict
- Human Interest
- Novelty
- Generating story ideas
- Ten ways to find story ideas
- Misinformation
- Chapter 5: Basic Reporting/Developing Sources
- Basic Reporting
- General Assignment versus Beat Reporting
- Steps to Reporting
- FOIA
- Types of Sources
- Accuracy Checklist
- Basic Reporting
- Chapter 6: Interviews and Quotes
- Interviewing
- Directive versus Nondirective
- Interviewing Process
- Transparency with Sources
- Levels of Background
- Quotations
- Types of Quotations
- Changing Quotes
- Quotation Grammar
- Interviewing
- Chapter 7: Basics of writing
- Nutgraf
- Body of Story
- Inverted Pyramid Format
- Narrative Format
- Hourglass Format
- Five-box Format
- Ending
- Quote
- Startling Fact
- Return to Top
- Future
- Chapter 8: Leads
- Writing Leads
- Types of leads
- Basic News lead
- Summary Lead
- Delayed-identification Lead
- Anecdotal/Narrative Lead
- Direct Address Lead
- Scene Setter Lead
- Blind Lead
- Startling Statement Lead
- Wordplay Lead
- Leads to avoid
- Duh Lead
- Question Lead
- Quote Lead
- Attribution Lead
- Yesterday Lead
- Double Negative Lead
- Fanciful lead
- Chapter 9: News stories
- Meetings
- Advance
- Meeting
- Follow
- Speeches
- Obituaries
- Obituary form
- Obituary tips
- Meetings
- Chapter 10: Feature Stories
- Feature Characteristics
- Types of Feature Stories
- Profile or personality
- Historical
- Seasonal
- Sidebar or explanatory
- How-to
- Adventure
- Participatory
- Behind-the-scenes